Account-Based Content as a Service:
Content Specialists for Account-Based Marketing
- THE SALES VS. MARKETING PROBLEM
- Sales is a much larger workforce than Marketing.
- Many new Sales reps cannot effectively + confidently tailor their messaging for different decision-makers within target accounts.
- Marketing cannot create the specific tailored content that Sales requires quickly enough, due to the disparity in scale.
- Your ABM plays are ineffective.
- Fewer deals close, and both Marketing and Sales fall short of their quotas.
- We provide Content Specialists and SMEs as a resource to support individual Sales teams.
- Our Account-Based Marketing experts are highly-skilled in creating, tailoring, and re-purposing high-quality Account-Based Content for different decision-makers.
- We create content quickly based on the specific requirements and orders of each Sales team.
- You get high-quality, specific, scalable content creation, designed with ABM plays in mind.
- More deals close, and both Marketing and Sales deserve big bonuses.
High-Quality Account-Based Content Made Scalable
- High-octane fuel to keep your ABM engine fed, with limitless scale.
- Connect with your targets more frequently and effectively, growing awareness.
- Offer a better customer experience with content tailored for each unique stakeholder.
- Use content to position yourself as a trusted industry thought leader.
Eliminate the burden of content creation.
Tailored Specificity for Your ABM Plays
- Content expertly tailored for the specific, on-the-ground needs of your Sales teams.
- Win greater buy-in from key stakeholders at all levels of your target accounts.
- Equip your Sales teams with the compelling content they need to close more deals.
- Micro-level precision at a macro scale, so you win more.
Zero-Waste Marketing Costs
- Target only your ideal accounts and those most likely to close with Account-Based Marketing.
- Easily identify cross-selling and up-selling opportunities within target and existing accounts.
- Expert curation of your existing content, for cost-effective re-purposing and deployment.
Dramatically greater ROI for significantly less money.
Sales + Marketing Alignment
- Sales gets their own responsive, on-demand content creation capabilities.
- Marketing gets Sales reps much better equipped to convert their leads.
- Sales closes more deals and generates more revenue.
- Marketing enjoys greater revenue attribution.
Real alignment with positive outcomes for everyone.