8 Quick Email Writing Tips

  1. Write fast. Because that’s how your enthusiasm and personality come through.
  2. Keep it short. Edit your emails with rigor. Long and unwieldy emails slaughter your readers’ interest. Challenge yourself to cut your text by half next time you edit.
  3. Ask questions. Imagine having a face-to-face conversation with your reader. You’d ask questions in that situation, wouldn’t you?
  4. Use the word you, not we. It’s one of the most persuasive words in the English language. 
  5. Add personality. Use words and expressions only you can use. Be human.
  6. Write short, strong sentences. Be to the point. And break high school rules.
  7. Highlight benefits. Don’t sell your product. Instead, sell the benefit it offers your customer.
  8. Show what readers will miss.  They want to avoid inconveniences and complications. Consider rephrasing the benefits of your offer as a problem you’ll help to avoid.

 

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