Campaign Stars, the Content as a Service (CaaS) platform, announced today that it has partnered with InsideView, the industry leader in market intelligence, to help marketers get better results from content marketing. With this partnership, the power of InsideView Target is now available within Campaign Stars non-stop content delivery service, bringing together the two essential components of a great campaign, non-stop optimized content with unparalleled market access.
“Our commitment is always to help our customers get the best results possible from their content campaigns,” Campaign Stars founder and CEO Henry Bruckstein said. “Our partnership with InsideView gives Campaign Stars marketers integrated access to over 25 million B2B contacts across 800 industries. It’s like a turbo charge for your campaign.”
Campaign Stars marketers can dramatically increase campaign effectiveness by using InsideView to identify and create relevant audience segments and then pulling the associated contacts directly into Campaign Stars to launch targeted content campaigns. Marketers enjoy jumps in conversion rates of 45% or more when combining audience segmentation with content optimization.
InsideView Target allows marketers to zero in on more ideal prospects. Campaign Stars customers can use InsideView Target to build lists using accurate and validated demographic and firmographic data, as well as use key news and social insights as the triggers for creating custom campaigns.
In addition, current InsideView clients get bonus credits to use across the Campaign Stars platform, redeemable for services ranging from email drip campaigns to video production.
“Campaign Stars gives you something to say; InsideView gives you the right contacts to say it to,” said Heidi Tucker, VP Alliances at InsideView. “By partnering, customers now get both the fuel and the engine. Together, we are a total one-stop shop for market intelligence, content creation, and delivery automation – the entire journey, as easy as saying ‘Go.’”
The partnership has already been a success for recruitment process outsourcing (RPO) firm the Coit Group. Coit gained over 7,000 highly-targeted new prospects, increased their campaign velocity by over 300%, saw a 400% leap in qualified sales leads, and enjoyed an 80% jump in conversion rates.
Joe Belluomini, CEO of Coit, said, “We never considered buying sales intelligence data on a regular basis as we lacked the messaging machine to effectively use it. We are now running highly segmented campaigns to thousands of new prospects.”
About Campaign Stars
Campaign Stars is the industry’s first Content as a Service platform (CaaS). It allows marketers to boost results via continuous content development that is audience tested, allowing them to create world class ongoing campaigns that fuel digital marketing automation.
Learn more via our 90 second video at www.campaignstars.com.