Campaign Stars is proud to announce the release of The Holy Book of ABM Research: A 360° Holistic Guide to Executing Account-Based Marketing.
In partnership with Engagio and Sendoso, we commissioned CanAm Research to conduct the 2017 State of ABM Survey to gather the responses of marketing, sales, and operations leaders across all industries in an effort to better gauge and understand the behaviors and opinions of top organizations today surrounding ABM.
Today, we are pleased to release our findings in our latest eBook!
The Holy Book of ABM Research: A 360° Holistic Guide to Executing Account-Based Marketing, available for free download below, demonstrates that there is a growing demand for ABM as a strategic initiative throughout the corporate world, but that roadblocks to successful execution – specifically, challenges with sales and marketing alignment, agreeing upon the correct analytics and metrics, creating personalized content and correspondence at scale, and coordinating effective gifting and incentive plays – are keeping companies from realizing the full value from ABM that they should.
This report is objective, unbiased, and represents the most current and up-to-date realities of the industry.
One of the most critical things we learned is that many organizations are struggling to create high-quality, personalized content at the account level, as part of an account-based marketing strategy.
A few statistics stand out:
- 23% of companies rely on their sales teams to create personalized content.
- Only 6% report their sales people are “highly effective” at creating personalized content.
- 48% report their salespeople are “not effective” at creating personalized content.
- 19% of companies don’t create personalized content at the account level at all.
Want to learn more?
Download The Holy Book of ABM Research: A 360° Holistic Guide to Executing Account-Based Marketing now, and get your ABM edge for the New Year!