What is Campaign Optimization?

Marketing is an inexact science – so we take some of the guesswork out of creating a campaign that performs by defining what performance actually is. Our process is simple-we produce two unique campaigns (A & B). Each campaign is delivered to a small sample of your target audience. We measure the results: things like click-thru rate, open-rate, downloads, etc. We process these results and determine which campaign is the top performer. This top performing campaign, then, is sent to your entire audience – ensuring success, and a measurable return on your investment.

10 Email Subject Line Best Practices


 Hours spent on the perfect copy, the perfect call-to-action, a cool landing page. You couldn’t have done a better job. Then, you get the results. All of that work, and just a handful of people even read it.

So what contributed to such low open rates?

You can’t underestimate the importance of the subject line. It’s the first thing your recipient sees. It is what will ultimately determine if they will open, delete, ignore, or the dreaded – mark as spam – your email.

8 Quick Email Writing Tips

  1. Write fast. Because that’s how your enthusiasm and personality come through.
  2. Keep it short. Edit your emails with rigor. Long and unwieldy emails slaughter your readers’ interest. Challenge yourself to cut your text by half next time you edit.
  3. Ask questions. Imagine having a face-to-face conversation with your reader. You’d ask questions in that situation, wouldn’t you?
  4. Use the word you, not we. It’s one of the most persuasive words in the English language. 
  5. Add personality. Use words and expressions only you can use. Be human.
  6. Write short, strong sentences. Be to the point. And break high school rules.
  7. Highlight benefits. Don’t sell your product. Instead, sell the benefit it offers your customer.
  8. Show what readers will miss.  They want to avoid inconveniences and complications. Consider rephrasing the benefits of your offer as a problem you’ll help to avoid.