How to drive immediate lead flow and a quarter’s worth of content

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On average, your prospect receives over 3 invitations per day to attend webinars, download case studies or read the latest white paper. How do you cut through all this noise? Over 70% of B2B marketers self-report that they don’t have a great answer. How’d we know that? We asked them! That’s the beauty of survey based lead generation. Polling your prospects to learn more about them fuels both immediate lead flow and hyper relevant content.

This is not about a campaign, it’s a dialogue

You might have read our last blog, How to Enable Continuous Customer Engagement, where we discussed that today’s marketer’s opportunity is to create an ongoing dialogue with their prospects and customers. Great, so how do you create content that is engaging to fuel this dialogue? How do you fuel your sales funnel now?

Survey Based Lead Generation

Brands like DiscoverOrg leverage Survey Based Lead Generation programs to:

  • Overcome the hardest part of the sales process: making initial contact
  • Open doors and begin the dialogue with their prospects
  • Develop a “needs profile” for their target accounts.
  • Create a foundation for tailoring their pitch and outbound messaging for quarters to come.

The results are immediate:

  • Survey respondents are, by definition, qualified leads as they were handpicked to participate and provide the information that you wanted to capture.
  • This is ABM in action: sales and marketing aligned on a target set of accounts to build profiles, nurture and engage.

36% more compelling content for quarters to come

Peer based research drives a 36% higher engagement rate vs “traditional” conent. Why? Consider your personal interest level in reading a whitepaper or attending a webinar that features incites from people just like you—hard to resist learning more about your industry, role and related opportunities.

  • The resulting survey data is owned by you and only you. You now have a unique perspective on the industry to share with your prospects and customers.
  • Consider all of the campaign possibilities: social teasers, webinars, infographics, eBooks and in-person thought leadership spots.
  • Influencers (bloggers, analysts and industry lumineries) crave original source content and perspectives to share with their followers. Guess what, your survey data is just what they are looking for.

We invite you to learn more and hear how DiscoverOrg drives immediate lead flow and highly engaging content via survey based programs:

Registration link:

https://attendee.gotowebinar.com/register/5940836526244778244

Date: December 13, 2016 at 10 am PST

Description:

Hear from Katie Bullard, Chief Marketing Officer at DiscoverOrg (https://discoverorg.com/), on how DiscoverOrg has developed a lead generation strategy that has led to 5,000% revenue growth in less than 5 years.  In just one highly targeted ABM campaign, her team generated 50+ targeted B2B leads and a quarter’s worth of content in less than two weeks. Join us for this case study to learn how Katie uses highly segmented account profiles to fuel a comprehensive program that builds lead profiles on targeted accounts, drives qualified leads for sales, and provides proprietary industry insights to drive their campaigns

Campaign Stars Announces the First Content as a Service Solution for Busy Marketers

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San Francisco, California – May 4, 2016 – Campaign Stars, the first Content as a Service platform (CaaS), today announced the availability of its service to help marketers achieve outstanding results from their content campaigns. This first of kind service gives marketers a turnkey solution for producing a non-stop stream of audience validated content for any kind of digital marketing campaign.

The platform addresses the dissatisfaction by owners of many current automation and social outreach systems – up to half of whom believe they have yet to realize the value of their investment.  This is caused by:

  • The huge demand for effective content to feed the digital and social marketing automation engine.
  • Many companies finding it simply too slow and costly to generate effective content on an ongoing basis.
  • With more and more marketers jumping on the content marketing bandwagon, using content to educate and stay top of mind with buyers is become decreasingly effective.

Campaign Stars Content as a Service is a ground-breaking service for marketers, delivering the following benefits:

  • Support across the entire campaign lifecycle – Campaign Stars unites access to top creative talent with campaign project management, A/B-style campaign optimization and content performance management in one SaaS solution. Content assets produced in Campaign Stars come “Ready-to-Launch” in a marketer’s existing automation infrastructure with associated landing pages, HTML templates and scripts. In addition partnerships with 3rd party solution providers like InsideView, DiscoverOrg and others, provide additional benefits like access to over 25M B2B Contacts for campaign testing and execution.
  • Reduction in content development time by up to 28% – Campaign Stars Collaborative Workflow Engine helps marketers get the most from their creative talent, dramatically reducing content development cycles so businesses can deliver more content for campaigns. Marketers can work with Campaign Stars bullpen of creative professionals or use Campaign Stars to manage their own creative talent– or both.
  • Improved conversion rates by up to 45% – Content projects are assigned to two teams simultaneously for A/B style testing against a marketer’s target buyers. Marketers move forward with the campaign that gives them the best results. Campaign Stars Analytics is integrated to a Marketer’s existing marketing automation suite, including Marketo, Pardot, Eloqua, MailChimp and Exact Target.

Quotes:

Karen Tang, Head of Sales, Customer Success and Support at Prezi, says “Using the Campaign Stars Content Optimization Engine to split test three distinct variations of our adoption and renewals campaign allowed us to make data driven decisions about what our user base of over 50 million prefers.”

“The number one challenge marketers face is being able to create engaging content quickly enough to keep buyers aware of and engaged with their brand,” Campaign Stars founder and CEO Henry Bruckstein said. “With the turn-key simplicity of our Content as a Service model, marketers get a solution for producing a cascade of audience-tested content along with crucial performance insight. We help marketers market more and guess less.”

“Campaign Stars doesn’t ask you to take their word for it,” says Joe Belluomini, CEO of Coit and a client of Campaign Stars. “They prove it every step of the way with hard data points built into the process that let you see exactly what’s working and why. It’s turned the art of marketing into a science, and the science of data into a marketer’s best friend.”

Learn more about the power of the Campaign Stars platform via a 90 second video tour at www.campaignstars.com.

About Campaign Stars

Campaign Stars is the industry’s first Content as a Service platform (CaaS).  It allows marketers to boost results via continuous content development that is audience tested, allowing them to create world class ongoing campaigns that fuel digital marketing automation.

Learn more via our 90 second video at www.campaignstars.com.

Campaign Stars Partners with InsideView for Turbo-charged Content-Marketing Campaigns

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Campaign Stars, the Content as a Service (CaaS) platform, announced today that it has partnered with InsideView, the industry leader in market intelligence, to help marketers get better results from content marketing. With this partnership, the power of InsideView Target is now available within Campaign Stars non-stop content delivery service, bringing together the two essential components of a great campaign, non-stop optimized content with unparalleled market access.

Take Your Marketing Campaigns to New Heights with InsideView and Campaign Stars

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“Give me six hours to chop down a tree, and I will spend the first four sharpening my axe.” When Abraham Lincoln uttered these immortal words, he wasn’t speaking about content marketing, but he may as well have been. The best, most creative and dynamic content in the world is no more useful than a shotgun in a sharpshooting contest without first properly targeting and understanding your audience.

FAQs

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What is Campaign Optimization?

Marketing is an inexact science – so we take some of the guesswork out of creating a campaign that performs by defining what performance actually is. Our process is simple-we produce two unique campaigns (A & B). Each campaign is delivered to a small sample of your target audience. We measure the results: things like click-thru rate, open-rate, downloads, etc. We process these results and determine which campaign is the top performer. This top performing campaign, then, is sent to your entire audience – ensuring success, and a measurable return on your investment.