Campaign Stars, the Content as a Service (CaaS) platform, announced today that it has partnered with InsideView, the industry leader in market intelligence, to help marketers get better results from content marketing. With this partnership, the power of InsideView Target is now available within Campaign Stars non-stop content delivery service, bringing together the two essential components of a great campaign, non-stop optimized content with unparalleled market access.
“Give me six hours to chop down a tree, and I will spend the first four sharpening my axe.” When Abraham Lincoln uttered these immortal words, he wasn’t speaking about content marketing, but he may as well have been. The best, most creative and dynamic content in the world is no more useful than a shotgun in a sharpshooting contest without first properly targeting and understanding your audience.
The greatest engine in the world is just a block of iron without fuel. The most powerful computer still needs electricity, and the most accurate rifle still needs ammunition. This is why a Content as a Service (CaaS) model is becoming an increasingly popular and attractive option for demand generation.