What is Campaign Optimization?
Marketing is an inexact science – so we take some of the guesswork out of creating a campaign that performs by defining what performance actually is. Our process is simple-we produce two unique campaigns (A & B). Each campaign is delivered to a small sample of your target audience. We measure the results: things like click-thru rate, open-rate, downloads, etc. We process these results and determine which campaign is the top performer. This top performing campaign, then, is sent to your entire audience – ensuring success, and a measurable return on your investment.