Hours spent on the perfect copy, the perfect call-to-action, a cool landing page. You couldn’t have done a better job. Then, you get the results. All of that work, and just a handful of people even read it.
So what contributed to such low open rates?
You can’t underestimate the importance of the subject line. It’s the first thing your recipient sees. It is what will ultimately determine if they will open, delete, ignore, or the dreaded – mark as spam – your email.