Intent Signals help sales and marketing teams identify and influence buyers who are already searching for their solutions. Sellers can identify when to engage with which account, as well as the best points of contact with respect to the Topics being researched.
Campaign Stars can help you dig deeper into surging companies to identify contacts in specific functions, departments, job levels, and more. Combined with firmographic, technographic, and contact data, Intent Signals can be used to:
Identify early-buyer interest - Intent Signals help identify which companies are actively researching your solution before they fill out a form on your site or engage with your sales or marketing team.
Score leads and focus prospecting on the most active accounts - Intent Signals can be used as part of your account-scoring model to give a boost in priority to companies that are actively indicating interest and intent to purchase.
Analyze and retain customers - You can upload a list of current customers or target prospect accounts to see which accounts are researching topics and solutions in real-time, enabling proactive prospecting and retention activities.
Technographic Data (DiscoverOrg, HG Data)
Campaign Stars can provide you with the most accurate, up-to-date information on the tools being used by millions of companies by monitoring and analyzing their technology choices. This, in turn, helps sales and marketing teams with ideal customer profile creation, target account selection, lead scoring and routing, and personalized outreach.
Having this information can give you insight into a company’s current technology stack, along with buying signals that may indicate future needs. Having comprehensive technographic information is essential to knowing your customers and your markets, understanding their major pain points, and staying ahead of their next purchase decision.
Spend less time researching and more time selling to accounts that are most likely to buy.
Improve lead scoring, prioritization, and routing, allowing you to quickly establish product fit.
Refine the way you segment markets, tailor marketing messages, create targeted ABM campaigns, and develop actionable analytics to gain greater insights.
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Access data from proprietary technology that constantly validates B2B contact information.
Industry Data
Great buying opportunities stem from change, whether it be company budgets, product launches, projects/initiatives, funding rounds, or executive moves.
Campaign Stars tracks all this timely industry data to ensure you can lead well-informed conversations at the perfect moment. Keep up to date on relevant pain points and new projects that are underway at your target accounts and reach out before your prospect realizes their initial need with primetime buying signals.
Be the first to contact decision makers spearheading company-wide initiatives.
Successfully identify trends and shape the right messaging for industry prospects.
Recognize your buyer’s initial need before making the first touch.
Persona Development
Personas let you laser-target your key buyers to hone your messaging, advertising strategy, and ABM efforts. Personas pinpoint valuable information about your buyers, including: your buyer's responsibilities, needs and challenges, pain points, strategic goals, relevant KPIs, and areas where you can help them be successful.
Personas equip your teams with the tools and alignment to create resonance, clarity, and consistency in all communications (sales, marketing, etc.). This informs, guides, and instructs the creation of public-facing copy and ensures you are always speaking your buyer's language, no matter who he/she is.
Conversational Marketing Drift
75 percent of B2B software purchases today involve limited interaction with an individual salesperson.
Your website doesn’t have to feel impersonal. Now you can actually say “hello” to the people taking time to visit your site, allowing them to start a conversation when it’s most convenient for them.
Welcome your visitors with a personalized message from the right sales rep, and let them instantly schedule a meeting.
Use Marketo, Pardot, Clearbit, or Demandbase lists to target high-value prospects when they visit your website. Drift Chatbots will automatically book meetings with them if you’re not around to chat. It’s like cloning your best salesperson so they can greet every visitor on your website.
Here’s how it works:
We analyze your chat conversations.
Our Annotation Team trains the bot.
We fully automate chat on your website 24/7/365.
Email and Signature Marketing
Despite the rise of social media and unsolicited spam, email remains the most effective way to nurture leads and turn them into customers.
Email is still the #1 communication channel. 99% of people still check their email at least once a day.
Unlike social media, you own your list. No one can take those leads away from you.
Email just converts better. Email marketing has an average ROI of 4,400%.
Campaign Stars utilizes the unstoppable effectiveness of email as a channel to deliver compelling content that engages the audience in a place they frequently visit (their inbox). This content is purely designed to strengthen the relationship and further qualify the lead. It includes:
Ebooks.
Infographics.
White papers or case studies.
Webinars.
Quizzes or self-assessments.
The average person spends about 6.3 hours a day in their inbox. You can target professionals with relevant ads where they’re spending the majority of their time. By analyzing email and calendar data, you can quantify the relationships of your opportunities to deliver meaningful buying intent signals. With stage-based targeting, it’s easy to serve the most relevant content to your most important contacts, no matter where they are on the customer journey. Run hundreds of simultaneous campaigns to intelligently target your audience by industry, geography, opportunity stage, or any other segment you want.
Targeted Ads
Online advertising is an effective tool for engaging your audience. We can continue any conversation by retargeting based on behavior, demographic, and firmographic data to ensure that your leads are not missing any of your messaging or content.
Unlike B2C marketing, your audience is looking for a value-add to start or continue a relationship. Campaign Stars develops compelling assets that drive engagement and delivers faultless creative in any of the platforms on which you wish to advertise. We can also repurpose existing content and assets so you can quickly pivot to wherever your audience may be.
Content Syndication
Campaign Stars uses content syndication as a way to publish content from one source in multiple locations. The resulting benefit, of course, is that the original source (i.e., your site) gets more exposure and more traffic.
We utilize some of the same channels as traditional media, but the content (and subsequently its placement, promotion, and access) works mainly in service of engagement to:
Connect with your prospective audience.
Improve SEO rankings for target keywords.
Elicit downloads.
Capture funnel-stage leads.
Content syndication achieves far more than just brand awareness and exposure. It gives you the ability to engage your audience with targeted content that will identify hand raisers. Even if a person didn’t read the asset all the way through, they’ll remember opening it. And if it’s valuable, they’ll remember the impression it made on them. This is where you can start your follow-up conversation.
We partner with the leaders in syndication, including Terminus and Integrate.
Direct Mail
Direct mail is a bit of an underused asset, particularly in B2B. If used correctly, it can be a very effective tactic at all stages of the sales funnel, from the beginning up until late in the buying stage and then after the sale.
Campaign Stars considers where direct mail fits precisely into your multi-channel strategy. It may not be a 24/7, instantly updatable media, but it can be very effective for teasing a planned event like a seminar or webinar. It can deliver real physical value to your customer relationship by offering publications, books, and other assets that the recipient can keep and use over time. And unlike digital media, you can touch and feel it, which brings a tactile dimension to your brand that no other channel can offer.
Campaign Stars can manage every stage of direct mail campaign production, including:
Mailing lists.
Creative.
Printing.
Fulfillment.
We partner with the leaders in Direct Mail and gifting, including Sendoso and PFL.
Outbound Scripts
Campaign Stars has effectively used telemarketing for B2B to help companies reach a group of targeted prospects or customers to communicate a message, gather feedback, and determine a next step for the relationship.
We create simple, conversational scripts that are focused on the end goal set by the client. This has included:
Event registration.
Survey participation.
Customer feedback.
Lead generation.
Direct sales.
We can develop outbound telemarketing campaigns that complement a larger, multi-channel effort. If a call is needed to maintain engagement with valuable prospects, Campaign Stars knows just how and when to deliver it with a voice that perfectly matches your brand.
SAMPLE CALL SCRIPTS
Voicemail - Touch #1 - Personalized Board
Hi, (contact) this is [NAME], with Coolco - I’m calling about an email I sent you that links to content we curated specifically for you at [company name]. This content is all about how Coolco and Awesomeco Cloud Contact Center AI can transform customer experience. If AI is on your call center product roadmap, we would like to speak with you. If you are ready to talk AI, give me a call back at [NUMBER] or reply to the email I mentioned.
Call - Touch #1 - Re: Personalized Board
Hi, (contact) this is [NAME], with Coolco - the reason I’m calling is that I sent you an email with a link to content we curated specifically for you at [company name]. (pause) Did you see that?
If yes say - Close #1: Great! I hope you found it helpful. I also wanted to see if you have 15 minutes on [2 days from now] to talk more around your AI strategy and explore how Coolco and Awesomeco Cloud can help [company name] transform your contact center with two powerful AI solutions? (pause) How does your calendar look for (date & time or date & time)? Confirm a time and then say: Besides yourself, is there anyone else we should invite? Get names and emails for any others that will join the call and say - Ok, thank you for your time. I will be sending out invites shortly - have a great day.
CASE STUDIES
Whether written or in video format, customer success stories give buyers what they want - proof that your products or services deliver results. We provide turn-key customer case study programs that help you build credibility and accelerate your sales cycle.
Consider that according to Hawkeye, 71% of B2B buyers in the awareness stage and 77% in the evaluation stage cited testimonials and case studies as the most influential types of content.
Download our program overview to explore the multitude of ways that you can capture and share your customer’s story.
Take your buyers on a deeper dive, and tell your story through multiple lenses with an ebook.
Whether via your existing insights and assets or by using our Survey-Based Lead Generation Play, we create beautiful, visually compelling ebooks that allow you to highlight different use cases, features, or insights in each chapter. Your customers get a robust asset that is impressive in its depth and polish, and you get a powerful vehicle to tell the whole story.
What's more, Campaign Stars can then use your ebook to create a high-quality stream of derivative content, including turning individual chapters into blogs, creating infographics and social snippets from compelling passages, and more. Campaign Stars-developed ebooks add impact to your campaigns because they:
Tell your story, the whole story, in your words.
Give your customers an impressive, robust asset to really sink their teeth into.
Conveniently create derivative content, quickly and efficiently.
Video
43% of buyers want to see more video content.
52% of marketing professionals name video as the type of content with the best ROI.
The statistics and sentiment surrounding video are not hype. It is an incredibly effective way to reach and engage your audience, deliver your message and brand, and provide something that is memorable long after its initial use.
Video comes in many forms; it’s not just about virality or entertainment. Campaign Stars uses video in short and long form to simplify complicated selling messages, to train, to educate, and to add value to every relationship. There are a number of categories in which we’ve delivered successful video assets for our clients:
Explainer videos for product education and awareness.
Long-form narrative commercials that lay out what a company stands for.
Video case studies where clients tell their success stories.
Whiteboard animations that outline company strategies, product features, and sales approaches.
Infographics
Campaign Stars creates compelling visual stories that are attractive and easy to share.
We can turn your most impressive statistics and valuable insights into captivating, memorable imagery. Infographics are not only faster for your buyers to digest and easier for them to share, but they help your message cut through the noise and leave a more lasting impact. They are part of Campaign Stars’ winning strategy of creating multiple forms of content from a single data set. Here are some reasons why they are one of our favorite mediums:
Infographic text gets read 4x more often than standard body copy.
90% of information processed by the brain is visual.
Social media users are 40% more likely to share visual content.
65% of people are visual learners.
Webinars
In short, webinars are the best performing conversion asset you can launch. When packed with useful, educational, and mind-tickling content, you never waste your engaged buyer’s time.
We turnkey the entire process of creating webinars that are conversion machines. We start by authoring your webinar content, including seed questions to ensure a lively discussion. We then create a multi-week and cross-channel promotional cadence to drive attendance. Finally, we provide all of the tools necessary to follow up, including sales templates.
Your webinars can be both live and simu-live, where your webinar is pre-recorded and appears to be live for your audience, affording you greater flexibility and reusability.
Here’s why we believe webinars should be a part of every campaign:
Between 20% and 40% of webinar attendees turned into qualified leads. (Source: ReadyTalk)
The average viewership per webcast is 53 minutes. (Source: ON24)
34% of US B2B technology decision makers used webinars to help them evaluate a potential purchase. (Source: eMarketer)
Blogs
Drive more traffic to your website, establish yourself as an industry authority and thought leader, and convert more leads to boot with high-quality business blogs.
Blogs don't just attract more potential buyers; our blogs feature multiple CTAs to make conversion faster and far more likely. They also include ready-made social media snippets, so you get maximum impact and reach for your important messages.
High-performing copy, impressive visual design, and automated coding into your marketing automation software - you get it all with Campaign Stars Blogs.
Here’s the impact a well-crafted blog can have on your campaign:
Drive more traffic to your website.
Convert more visitors into leads.
Position yourself as an industry authority and thought leader.
Stay top of mind with your buyers.
Social
Take the heavy lifting of content creation off of your plate, and start building relationships with influencers in your industry. Content Curation involves cherry-picking content that echoes your marketing drum beat by repurposing existing articles and posts to tell your own message. At the same time, we reach out to the original author, give them kudos on their insight, and gain their approval to expose their work to your audience on your website and via social channels. This is a proven content strategy to drive a steady release of relevant content that is educational, informative, and keeps you at the tops of the minds of your prospects as a plugged-in thought leader.
On average, we more than double your number of social followers.
80% of buyers consume 5 or more pieces of content before making contact with a company.
You get a non-stop cascade of high-quality content, so your conversation with your buyer never slows or stops.
Content Experience: Boards and Resource Centers
Create personalized content destinations for any campaign without the endless slog of building microsites and landing pages from scratch. With Campaign Stars, you can launch sophisticated, personalized journeys that let audiences choose what content interests them - no more guessing what they’ll like. These campaigns and programs are far more engaging and improve Call-to-Action success, meaning higher conversions and a warmer pipeline.
When a campaign is executed, it is personalized for both the seller and for the account prospect. The result is a perceived true 1-to-1 engagement with B2B customers, resulting in improved conversions across their entire buying journey.
Insight Selling: The Compelling Conversation
Insight Selling puts the salesperson in the role of a trusted advisor or collaborator who offers insights to buyers. Data, trends analysis, market research, and – most importantly – the seller’s experience combine to guide customers in sifting through all relevant information, diagnosing problems, determining their needs, and ultimately, making informed buying decisions.
Using a modified version of the Challenger Sale methodology, The Compelling Conversation presents these insights to your prospect or buyer in a 5-point story arc:
The Compelling Conversation is proven to accelerate the sales cycle. Assets that support this approach are developed in alignment with the three key elements of sales enablement success:
UNIFIED MESSAGING: Master the message by building a memorable, differentiated story that draws on the collective perspectives of executives, marketing, product teams and sales.
SALES ACTIVATION: Make conversations matter by enabling sales teams to have insights-driven conversations that propel deals forward through coaching, videos, and playbooks.
ACTIONABLE ASSETS: Engage your target audiences to heighten awareness with vividly articulated, visually compelling digital assets, from infographics to presentations to interactive whitepapers.
When you’re selling B2B, you’re really selling H2H—human to human. That’s why an approach based on insights and ideas — The Compelling Conversation — is the foundation of faster, more successful B2B sales results.
Course Kits
Rapidly enable your sales team to communicate even the most complex of stories quickly and predictably. Course kits provide a structured learning environment to enable your reps, equip your sales managers with the tools they need to score and coach, and video enable remote teams.
Learning output includes :
Course Kits
Industry Summary (explain the abstract topics).
Interviews with SMEs to build talk tracks.
Supporting “Who We’ve Helped” story by industry.
Video Kits
Recording of the industry summary leveraging script that will be developed.
Recording of the “Who We’ve Helped” story leveraging script that will be developed.
Coaching Kits
Certification: Creation of a formal certification stream (manual or video based).
Flash Drills: bite-sized micro-learning delivered both pre and post course of up to 10 questions each.
Varying record modes will be used to ensure seller can handle all of the situations: Tele-Prompt, Slides & Cam, Screen Record + Mic, Whiteboard, Live or Hot Seat, Hand-in-document, Visual Confection (completed whiteboard exercise).
Scorecards
Develop score card and pass/advance criteria.
Curriculum development
Campaign Stars performs an in-depth immersion into your sales strategy to develop the optimal curriculum for your sales teams. This includes interviews with stakeholders and subject matter experts to better understand your challenges and what it’s going to take for your salespeople to overcome them.
Whiteboard storytelling
Whiteboard storytelling is a valuable sales tool and tactic to sharpen any salesperson’s skills. Campaign Stars has developed a proven storytelling methodology broken down into three stages:
The company story.
The Who-the-Company-Has-Helped story.
The personal story of the salesperson.
By practicing this method with sales teams, a coherent and consistent message can be delivered to customers.
Video-based product learning
Campaign Stars also employs the latest video techniques for activation and sales enablement. This can include sample pitch videos where the value proposition and sales strategy can be demonstrated to the entire sales force. These are coupled with training video platforms where individuals can practice, be graded, and refine their pitch.
Survey reporting
Survey reporting is one of the most effective ways to get to know your buyer. Campaign Stars can poll your audience in a variety of ways that not only produce vital intelligence and insights for your sales teams, but can also serve as the bedrock for external campaigns that utilize a variety of media to deliver relevant messages.
We begin the process by developing survey questions that get to the heart of your challenges and get your audience thinking. We then create a list of targets and deliver a survey to them that is brief yet thorough. This can be done online or in-person via phone.
The results are then analyzed and form the basis of a comprehensive Trend Report that formulates the results in a straightforward way that enables you to see exactly what your audience is thinking.
As we have said, the survey results and Trend Report can be used to create a number of engaging pieces of content that can further solidify your relationship with your customers. Campaign Stars has become adept at taking insights and turning them into:
Ebooks.
Infographics.
Blogs.
Social posts.
Email campaigns.
Webinars.
Sales enablement playbooks.
Executive Dashboarding and Reporting
Easily track performance metrics and uncover trends across account segments. The customizable ABM Dashboard keeps every member of your team on top of the numbers and gives your executives an easy way to visualize ABM’s impact on revenue.
Content Experience Hub (Folloze, Uberflip)
This supports the needs of marketers like yourself and helps you do your job better. Knowing your numbers helps you identify what’s working, what's not working, ways to improve, and how you can implement tactics that actually improve performance. Specifically:
Make better decisions - workflow-centric dashboards help you explore how campaigns are performing, what content is being consumed, where visitors are coming from, and what content journeys lead to a conversion—all using visualizations that are easy to understand and take action from.
Analyze your content experience - access in-depth reports to get a detailed understanding of all aspects of performance related to campaigns and content experience. view key engagement metrics like time on page, scroll depth, pages per session, and more—right down to the stream and individual item level.
Focus on the right information - look at large data sets with ease by using filters to drill down, slice, and dice the data so you only see what matters to your business.
Export data to third-party platforms - send data directly to a number of third-party destinations using native integration capabilities from the most popular providers, such as Amazon S3.
Stay up to date with changes - improve your productivity by keeping on top of data as it changes with reports that are automatically delivered based on the criteria that matter to you.
Marketing Attribution
Terminus Advanced
We provide you with everything you need to measure your account-based marketing program, from executive-level revenue reporting to deep channel and campaign analysis.
See how every campaign, program, and channel is influencing target account engagement, open opportunities, and closed-won deals. With insight into which campaigns have the most influence on each of your target account segments, you can confidently allocate your marketing dollars where they’ll have the most impact.
Analytics
Clients of Campaign Stars use analytics for a variety of reasons and we have tailored programs to meet specific needs.
Inbound Performance
We measure four metrics to ensure you can report the ROI of everything you do:
Visitors.
Traffic source.
Call-to-action conversions.
Pages per session.
Demand Generation Measurement and Optimization
We create experiences that accelerate revenue, but you need to know engagement by campaign and conversion rates so you can optimize content consumption and get visitors through the buyer journey faster.
We can offer campaign reports that let you slice and dice your data any way you like to see top performing campaigns, how your targets are engaging, and which assets are performing the best.
Empower Your Sales Team
An important way we use analytics is to provide real, actionable insights. We can show which content performs best, what’s the preferred engagement method, and which messages resonate best with your customers. All this can be used to fine tune your sales activation and provide your team with a strategy that already works.
LET'S GET STARTED
Find and engage the prospects that result in explosive growth.
ABM Solutions
UNIFIED MESSAGING: Master the message by building a memorable, differentiated story that draws on the collective perspectives of executives, marketing, product teams and sales.
